Original Walker's Barbershop Case Study
How SJG Print & Design built a 44-page barbershop site for Original Walker's Barbershop in North Austin, with barber profiles, AEO, schema and an owner admin.
The brief
Original Walker's is an award-winning North Austin barbershop (Austin Chronicle Best Northside Barbershop 2019, 5.0 from 3,416 Vagaro ratings) whose own website was down. People searching for a barber, or for a barber by name, found Vagaro and directory listings instead of the shop.
Sean asked for a standout barbershop site with a traditional, modern feel that stays easy to use, wins local search and AI answers, and gives the shop a back end it can manage itself.
What we built
Traditional-meets-modern design in the shop's barber-pole red, white and navy with brass: black and warm cream sections, signage headlines with a classic serif, a chrome barber pole, real shop photography and a vector re-trace of the shop badge
44 pages: 10 service pages with prices, 5 barber profiles, 9 barber guides, 6 nearby-area pages, reviews, gallery, about, visit, booking and gift cards
Live open/closed status in Central time, Vagaro booking on every page and a one-tap Book, Call and Directions dock on phones
HairSalon, Person, Service, Offer, FAQPage, Article and BreadcrumbList structured data, answer-first copy, llms.txt, AI-crawler-friendly robots.txt, image sitemap and IndexNow
Walker's Command admin on Supabase: contact inbox, instant banner and holiday closures, prices, barbers, reviews, gallery and FAQs with version history and one-click publish
People also ask
Who built the Original Walker's Barbershop website? SJG Print & Design designed and built the Original Walker's Barbershop website and its Walker's Command admin for owner and master barber Raymond Walker. The shop is at 12412 Limerick Ave, Suite 400, Austin, TX 78758, on Parmer Lane in North Austin.
What did the old site look like? The old domain returned a server error and no archived copy could be retrieved, while Google's booking link still pointed at an old Schedulicity page. The shop's facts lived only on Vagaro, Google and social profiles. The rebuild gives every barber, service, guide and nearby area its own indexable page with consistent name, address and phone.
How is the site built for AI search and local SEO? Every page opens with a short quotable answer, FAQs carry FAQPage schema, the shop is one HairSalon entity with every price in an OfferCatalog and a ReserveAction to Vagaro, each barber has a Person profile, and llms.txt plus an AI-friendly robots.txt make the facts easy for assistants to cite.
Where can I see the Original Walker's site SJG built? The full working preview is at https://www.sjgprintdesign.com/original-walkers-barbershop/full-site-preview/ until the shop's domain is connected.
Call or text SJG Print & Design at (512) 387-5386, or visit 12211 Waters Park Rd, Austin, TX 78759.